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PROOFREADNOW “PAGE COUNT INDEX” POINTS TO SIGNS OF RECOVERY IN THE COMMUNICATIONS INDUSTRY
TOPSFIELD, MA, Sept. 17, 2003 – If the power of the word is any indication, signs bode well for improvements in the communications industry. That’s the thinking at ProofreadNOW, an online proofreading and editing service, which has seen its business double in the past six months. Since June, the company’s page count – the number of pages sent in for proofreading – has surged by more than 60 percent.
Company executives believe this upswing in business mirrors an increase in overall activity in the advertising and marketing industry – good news for a sector hit hard by the recession.
“Our ‘Page Count Index’ – or ‘PCI’ as we call it – may not be a traditional economic indicator, but we believe it’s a very accurate, real-time reflection of what’s happening in the communications business. We’re seeing a dramatic rise in the number of pages and documents we proof each week, and we think there’s a strong positive correlation between this trend and a strengthening in the communications industry,” says Phil Jamieson, ProofreadNOW’s president. “Our work makes us uniquely poised to have a bird’s-eye view of the communications field because we work with writers of all kinds – from those in large corporations and advertising agencies to individuals,” he adds.
“We see signs
that the climate is improving. Business
in Quarter III has been better than in the previous two quarters. We have added new clients, and continue to
schedule new business meetings,” says Jim Palmer, president, Dynamic
Communication, a company that writes, designs and produces custom newsletters
for various companies and organizations including major
names in the retail, service and not-for-profit sectors.
(more)
Jamieson agrees with other industry leaders who hypothesize that while economic signs point upward, significant job creation has not yet occurred. “In this economy, companies continue to seek ways to become even more productive. Outsourced solutions like ProofreadNOW provide a value-added resource that helps them save money and time, enhance the accuracy of their product, and allow them to focus their in-house resources on their core responsibilities,” he notes.
ProofreadNOW
(www.ProofreadNOW.com) edits and
proofs business documents of all kinds, from newsletters and advertising copy
to technical papers and complete manuscripts.
The company uses hundreds of proofreaders and a double-editing system to
review documents submitted by communications professionals around the world. Service is available 24/7, and the company –
which developed proprietary algorithms
that help its proofreaders expedite their work – provides turnaround in
as little as one hour. ProofreadNOW also offers
specialized services for various industries and languages, and proofs documents
in a variety of formats including Word,
PDF, QuarkXPress, PageMaker, and PowerPoint.
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