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What writer does not want to grab the attention of his or her readers? Whether your lot in life is writing directions for cashing in winning lottery tickets or box labels for over-the-counter sleeping pills, you need to compel your readers to absorb all of the text (even the part about "may cause drowsiness"). Consider using, but not overusing, some of today's tips in your very next assignment.
Here are some questions we've received from readers and clients, followed by our answers. Hope you find these helpful!
Magazine titles are italicized under most styles. So if you are writing something like "He runs a Fortune 100 company," do you italicize Fortune in that context? I think you do, and you leave "100" (or "500" or whatever) roman. Can anyone corroborate this?
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