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A few weeks ago, we posted an article about use of possessives with singular nouns. Here is some more advice about using possessives when dealing with brand or company names.
The names of many organizations and products contain words that could be considered either possessive or descriptive terms.
As a rule, use an apostrophe if the term is a singular possessive noun or an irregular plural noun.
Do not use an apostrophe if the term is a regular plural.
In all cases, follow the organization's preference when known.
When adding the sign of the possessive to a phrase that must be italicized or underlined, do not italicize or underline the possessive ending.
Source: The Gregg Reference Manual
Allowed tags: <a> link, <b> bold, <i> italics