GrammarTip July 14, 2010 -- Replace Misplaced Modifiers, Mon Amie!

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This Week's Aside
Big Advertisers 

7 14 10 Aside

 

The biggest advertising budgets in the US (in billions) in 2009:

1. Procter & Gamble, $4.188
2. Verizon, $3.020
3. AT&T, $2.797
4. General Motors, $2.214
5. Pfizer, $2.097
6. J&J, $2.060
7. Disney, $2.003
8. Time Warner, $1.848
9. L'Oreal, $1.833
10. Kraft, $1.748

Source: AdAge, 6/21/2010, p. 10

 

Word of the Week
egalitarianism 

7 14 10 Word of Week

Pronunciation: ee-gal-ah-TAR-e-ah-ni-zim
Function: noun
Etymology: French égalitaire, from égalité equality, from Latin aequalitat-, aequalitas, from aequalis equal
Date: 1905
Definition: 1: a belief in human equality especially with respect to social, political, and economic rights and privileges 2: a social philosophy advocating the removal of inequalities among people

Example: "The great irony is that this sort of enforced egalitarianism imposes higher taxes and other policies that reduce the total stock of wealth and leave less for Dr. Berwick to redistribute." - WSJ editorial, 6/12/2010, p. A14.

 

Source: Merriam-Webster's Eleventh Collegiate Dictionary 6/21/2010

Weekly GrammarTip
Misplaced Modifiers

7 14 10 GTWe often use words or phrases to describe words within sentences, and we determine the meaning of sentences by placing these descriptives next to the words they point to or "modify."

A modifier is a word or a phrase that describes something else. You should place it as close as possible to what it describes.

Sometimes we are careless and place descriptive phrases away from the words they modify, making our sentences unclear or inaccurate. These phrases are called misplaced modifiers. Be aware of misplaced modifiers that allow for unintended (and often humorous) interpretations. Consider the following:

  • Here are some helpful suggestions for protecting your valuables from our hotel security staff.
  • The young girl was walking the dog in the short skirt.
  • The dog was chasing the boy with the spiked collar.

In these examples it is easy to see what went wrong. The security staff are not thieves, the dog isn't wearing a short skirt, and the boy probably doesn't have a spiked collar. Because the modifier is misplaced, we need to think for a second before we understand the intended meaning. The correct versions are:

  • Here are some helpful suggestions from our hotel security staff for protecting your valuables.
  • The young girl in the short skirt was walking the dog.
  • The dog with the spiked collar was chasing the boy.

Perhaps a more subtle example of a misplaced modifier is in the following, extracted this week from a real customer document:

  • As a guest of our hotel, I know you will want to visit our spa shortly after your arrival.

The opening phrase "As a guest" modifies the pronoun "I," which is not the intention. To ensure clarity, place the modifier immediately before the noun or pronoun it modifies:

  • I know that as a guest of our hotel, you will want to visit our spa shortly after your arrival.

See how the proper placement clarifies the meaning? (You might be surprised to find out how often we make corrections just like these in everyday writing, such as white papers, brochures, and proposals!) By placing the modifiers correctly you can eliminate the possibility that your reader will misunderstand, and you'll have a better chance of getting your point across.

Sources: Gregg Reference Manual and the Web.

 

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Word Challenge
Parlez-vous Francais? Oui! Chevrolet Coupe!

describe the image

On July 14, 1789, Parisian revolutionaries and mutinous troops stormed and dismantled the Bastille, a royal fortress that had come to symbolize the tyranny of the Bourbon monarchs. So, happy Bastille Day! Try taking today's list by storm and see how many words you know.

1. dauphin: (a) the eldest daughter of a king of France; (b) a French vineyard estate; (c) the eldest son of a king of France; (d) Flipper.

2. Brittany: (a) region and former province of northwest France southwest of Normandy; (b) a generally French-speaking region of southeastern England; (c) the French language used in medieval England; (d) any of an old breed of short-legged hunting dogs of French origin having very long ears and a short smooth coat.

3. fluctuat nec mergitur: (a) "a changing mind is the mark of a marginal man" — Napoleon I's tomb inscription; (b) "it is tossed by the waves but does not sink" — motto of Paris; (c) "change is good" — Robespierre; (d) "bend with the political wind" — Marat.

4. bourbon: (a) a whiskey distilled from a mash made up of not less than 51 percent corn plus malt and rye; (b) a whiskey distilled from a mash made up of not less than 51 percent malted barley and rye; (c) a whiskey distilled from a mash made up of not less than 51 percent wheat plus malt and rye; (d) rice whiskey.

5. Age of Reason: (a) the 16th century in France; (b) the 19th century in France and Spain; (c) the 18th century in England and France; (d) the 21st century in France.

6. Maginot Line: (a) a line of defensive fortifications built before World War II to protect the eastern border of France, highly effective against German invaders; (b) the longest section of the Paris subway system; (c) the French national bus company; (d) a defensive barrier or strategy that inspires a false sense of security.

7. muscadet: (a) a dry white wine from the Loire valley of France; (b) the proprietor of an establishment (as an inn) especially in France; (c) a small knapsack; (d) a first-year military academy student.

8. baguette: (a) a small bag; (b) a long thin loaf of French bread; (c) a French nursemaid or maidservant; (d) an informal usually French restaurant serving simple hearty food.

9. chevalier: (a) of or relating to the French royal house that ruled from 987 to 1328; (b) one of three chief magistrates of the French republic from 1799 to 1804; (c) a duke; (d) a chivalrous man.

10. haute cuisine (literally): (a) house cooking; (b) high cooking; (c) house chef; (d) happy food.

 

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