First, a short quiz …
Of the two sets of sentences below, pick the one sentence from each set that seems as though it would more effectively serve a marketing or advertising piece (or any piece, really).
1. Our Acme space-saver products will help eliminate clutter in your office.
2. Our Acme space-saver products will eliminate clutter in your office.
1. Give Staff Savers a call! We’ll ease the burden on your overworked staff!
2. Give Staff Savers a call! We can help ease the burden on your overworked staff!
I don’t know about you, but I want the Acme space-saver product that is determined to do the decluttering (option #2). I don’t want the wishy-washy company that’s going to “help” me declutter my office. So when it comes to writing your copy: Be bold! Be assertive! Be confident! And be certain to eliminate the word “help” from your copy!
