As a writer and a professional, you should always strive to be grammatically correct. However, there are times when it’s less important to follow strict grammar rules and more important to connect with your audience. Especially when you’re attempting to inform or persuade an audience about an idea or product.
You can’t truly connect with your audience if you aren’t speaking their language. And if you truly want to speak their language, you will be conversational yet professional in your copy. Sometimes this means you’ll have to break some of the rules, like the ones listed below.