As the online world has become more saturated with written content in the past couple of decades, the distinctions between what marketers do and what writers do have become extremely blurred. At first it may not seem obvious that such once-distinct professions are melding together, depending on your own profession. But it’s true. After all, why do employers seem to think that marketers should have top-rated writing skills? And why do employers and online entities believe their marketers should write digital content? Further, why do writers need an excellent online presence and digital marketing skills to get their content read and shared online?
