Writing web copy can be a very different experience than writing printed copy. Online readers have a much shorter attention span and expect to have their questions answered completely and immediately. You only have a few seconds to get their attention and prove to them that what you’re offering (even if it’s just information) is what they’re seeking, and that it’s what they want or need to read. Otherwise, they’ll quickly move on to the next link they find.
Here are a few things you must do if you want your web copy to get found, read, and shared.