While there are those who say grammar doesn't matter, surveys keep bearing out a simple reality: consumers actually do care about grammar.
Global Lingo found that 59% of adults in the U.K. would not use a company that had obvious grammatical or spelling mistakes in its content.
Standing Dog Interactive conducted a similar poll. It revealed that 58% of people are “very” or “somewhat” annoyed by typos and grammatical errors.
Topics: commas, apostrophe, comparatives, apostrophes
Mark Twain may not have been talking about pronouns when he said “Comparison is the death of joy,” but the sentiment somehow fits. Just ask anyone who struggles with figuring out which pronouns to use with comparatives such as than, as and like.
How can three little words wreak so much havoc with pronouns? The short answer is that all three words can perform multiple functions in a sentence, and when the function isn’t clear, the resulting usage is mixed.
Topics: conjunctions, pronouns, prepositions, pronouns with than, comparatives
Sign up for our emails!
