When you write about a niche or an industry on an ongoing basis, it’s inevitable that you’ll eventually find yourself in a situation where you’ll need to write about something that others have already covered ad nauseum. You’ll want to write about trending or worn-out topics to focus on search engine optimization (SEO), to demonstrate your thought leadership, and to continue to write about things your audiences care about. But you’ll also want to avoid simply regurgitating what everyone else is writing about, because that will only disengage your audience.
Here are some things you can do when writing about trending or worn out topics, to keep your writing more stimulating and your audiences engaged.
