GrammarPhile Blog

The Grocer’s Apostrophe

If the use of apostrophes has you scratching your head, you’ve come to the right place.

First, let’s start this subtraction problem with some simple addition. There are three situations when you do need an apostrophe:

1. Omission. To indicate that one or more letters are missing. For example: “Doesn’t” instead of “does not,” “hasn’t” instead of “has not.”
2. Possession. To indicate that something belongs to somebody (loosely, since it could be a somebody that belongs to something). For example: ProofreadNOW.com’s amazing proofreaders, the U.S.S. Theodore Roosevelt’s crew, the dog’s enormous nose.
3. Plurality. To indicate the plural of letters or figures. For example: Mind your p’s and q’s. Plot those x’s and y’s. On the contrary: There were no ifs or buts. Beware the dos and don’ts. In letter puzzles, s’s are used more than other consonants and e’s are featured more than other vowels. As noted elsewhere on our site, some people do not consider the third use as correct.*)

A new year is upon us, and with it comes the answer to that burning question that invariably crops up around this time: Is it New Years Day, New Year’s Day or New Years’ Day? It’s New Year’s Day, but attempts to explain why can generate even more questions.

While there are those who say grammar doesn't matter, surveys keep bearing out a simple reality: consumers actually do care about grammar.

Global Lingo found that 59% of adults in the U.K. would not use a company that had obvious grammatical or spelling mistakes in its content.

Standing Dog Interactive conducted a similar poll. It revealed that 58% of people are “very” or “somewhat” annoyed by typos and grammatical errors.

When we proofread documents for our business clients, we often find that writers don't know how and when to use an apostrophe. Today, let's explore some rules about using an apostrophe when writing the names of organizations and products that contain words that could be considered either possessive or descriptive terms.