A new year is upon us, and with it comes the answer to that burning question that invariably crops up around this time: Is it New Years Day, New Year’s Day or New Years’ Day? It’s New Year’s Day, but attempts to explain why can generate even more questions.
Topics: possessives, apostrophe
While there are those who say grammar doesn't matter, surveys keep bearing out a simple reality: consumers actually do care about grammar.
Global Lingo found that 59% of adults in the U.K. would not use a company that had obvious grammatical or spelling mistakes in its content.
Standing Dog Interactive conducted a similar poll. It revealed that 58% of people are “very” or “somewhat” annoyed by typos and grammatical errors.
Topics: commas, apostrophe, comparatives, apostrophes
When we proofread documents for our business clients, we often find that writers don't know how and when to use an apostrophe. Today, let's explore some rules about using an apostrophe when writing the names of organizations and products that contain words that could be considered either possessive or descriptive terms.
Topics: proofreading, punctuation, apostrophe
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