GrammarPhile Blog

Understanding the Real-World Impact of Poorly Written Web Copy

Posted by Kelly Creighton   Aug 2, 2018 7:30:00 AM

Did you know that a website visitor will read on average only between 20% and 28% of the content that’s on your website? And that’s if they enjoy reading your copy. If your visitors don’t enjoy reading your copy, the amount of it they will read is much, much lower, and so is the amount of time they'll spend on your website.

The less time visitors spend on your website reading and engaging with its content, the less likely they are to turn into subscribers, paying customers, clients, or partners.

Understanding the real-world impacts of poorly written web copy is essential in 2018, especially if you write copy for a website or manage content for one.

What Happens When You Have Poorly Written Web Copy

Here are some of the more notable problems you’ll experience when your website has poorly written web copy.  

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Topics: website copy, proofreading websites

Write Web Copy that Gets Results

Posted by Conni Eversull   Aug 10, 2017 7:30:00 AM

Writing web copy can be a very different experience than writing printed copy. Online readers have a much shorter attention span and expect to have their questions answered completely and immediately. You only have a few seconds to get their attention and prove to them that what you’re offering (even if it’s just information) is what they’re seeking, and that it’s what they want or need to read. Otherwise, they’ll quickly move on to the next link they find.

Here are a few things you must do if you want your web copy to get found, read, and shared.  

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Topics: writing web copy, website copy

4 Important Areas to Proofread on Your Website

Posted by Conni Eversull   Feb 18, 2016 7:00:00 AM

These days, businesses can flourish or fail based on websites alone.

Your website encapsulates your world. If a potential customer wants to understand who you are and what you offer, he or she will likely visit your website to find out.

For that reason, glaring errors on your website are not peripheral issues—they are right hooks to the body of your brand. If the first impression you give is “weclome” on your home screen, you’re not exactly proving how precise and trustworthy your work is.

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Topics: email marketing, links, website copy

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