GrammarPhile Blog

8 Emails You Should Write Often and Why

Posted by Phil Jamieson   Mar 23, 2017 7:30:00 AM

Organizations of every type rely on email more than any other communication channel because it’s cost effective, (generally) private, personal, easy, quick, and versatile.

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Topics: business writing, email, email marketing

How to Turn a Formal Email into an Effective Email

Posted by Breanna Lambert   Mar 16, 2017 7:30:00 AM

Remember when all formal correspondence started with To Whom It May Concern? These days, if you receive an email with that as the opener, you’re more likely to send it straight to the trash. The days of proper letters have come to an end, but that doesn’t mean you should use loose, casual language and expect to get what you want. A formal email is not the same as an effective email, but combining the power of the two gives you a better chance of getting the reply you desire.

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Topics: business writing, marketing writing, marketing email, email marketing

5 Ways to Get Your Point Across in Business Emails

Posted by Conni Eversull   Oct 6, 2016 12:00:00 PM

If you use email as part of your job, you know what a pain it can be to sort through the daily onslaught. Endless “Re: re: re: re:” chains are just the tip of the iceberg – it just gets worse from there.

But here’s the important point: Everyone you email is in the same situation, and some of the messages they deem unimportant might be the ones you send. How do you get around that? How can you ensure that your message gets seen and understood by the intended recipients?

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Topics: proofreading, email, email marketing

4 Important Areas to Proofread on Your Website

Posted by Conni Eversull   Feb 18, 2016 7:00:00 AM

These days, businesses can flourish or fail based on websites alone.

Your website encapsulates your world. If a potential customer wants to understand who you are and what you offer, he or she will likely visit your website to find out.

For that reason, glaring errors on your website are not peripheral issues—they are right hooks to the body of your brand. If the first impression you give is “weclome” on your home screen, you’re not exactly proving how precise and trustworthy your work is.

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Topics: email marketing, links, website copy

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