With the presidential election cycle in full swing and local elections taking place this week, now seems the best time ever to talk about hyperbole in marketing copy. Or not. Maybe it’s just a good time to talk about it. After all, political campaign ads are the epitome of hyperbole.
Hyperbole is extravagant exaggeration, and you see it everywhere — on television, in print, online, in ads, in the news, in email, in social media posts. We see it frequently in marketing, PR and campaign materials that come through ProofreadNOW.com.