Journalists and bloggers are flooded with press releases. It’s not uncommon for some to receive dozens in a single day. Only a few press releases stand out from the swarm, and not all of those are eye-catching in a good way. How can you ensure that yours makes the right impact and helps you get the coverage you need?
We asked writers and editors who cover many different industries to tell us how a press release can pique their interest – and what makes them dive for the “delete” key.