Most businesses have produced a lot of content across a wide variety of channels. Between social media, blogs and website content, it’s difficult to keep track of everything that’s out there. It’s important to remember that the value and appearance of your content are a direct reflection of your business and can significantly impact your reputation.
If you’re concerned about delivering a consistent, clear message to your audience, here are three reasons why you might want to put all of your existing content through a proofreading review.
1. You Have a Large Volume of Content on Various Platforms
If your business has been around for more than a few years, you likely have quite a bit of content in circulation. By producing a high volume of content, it’s likely that some errors exist or some of the wording may be unclear. You definitely don’t want a member of your audience pointing out content errors. So it won’t hurt to get some outside help.
A proofreading or grammar review can help pinpoint errors and clean up text. This can help enhance your reputation with your audience. A review can also clean up any misused words or unclear messaging so that your text accurately represents your business. Your audience will appreciate text that’s clear and easy to read.
2. Your Content Was Written by Multiple Writers
A large volume of content for your business likely means the chances are great that it was written by more than one person. How can this present a problem?
It’s only natural that different people will have different writing styles. Those different styles can result in confusing your audience and can make it hard for your readers to understand your message. Another issue is that different writers have varying levels of writing ability and these variations can confuse and alienate your readers.
Having a similar style is also important for your content. A proofreading review can offer suggestions on how to improve it to maintain consistency and quality. Different writers may have varied knowledge of grammar rules so you’ll want to ensure that all of your content shares the same style and is grammatically correct.
3. Your Content Is Old
How old is the content on your site? Its age could be significant, because style and grammar usage can change over time.
Maybe your web content was written years ago and it doesn’t have a conversational tone to it. Or maybe common words used at the time don’t really fit now or they don’t match your current audience’s tastes.
Either way, a proofreading review can pinpoint errors that may distract from your message. It can also offer you recommendations to improve the overall style or tone of writing so that your organization’s messages are conveyed appropriately.
Additional Benefits of a Proofreading Review
One thing to keep in mind when it comes to a proofreading or grammar review is that it can prevent future mistakes. If you’re making the same grammar error throughout your content, having it brought to your attention now could benefit you going forward.
Another benefit of a proofreading review is clearer text. A review by experts who specialize in your particular industry can assist you with using wording and language that your audience will more easily understand.
A second set of eyes is always a good idea when it comes to reviewing your content. Overall, it can help improve your organization’s reputation and engage your audience. It will also bring a level of consistency across all content channels for a clearer and stronger message.
Have you ever put your content through a proofreading review? Did the results surprise you? Share your story with us now in the comments below.