Organizations of every type rely on email more than any other communication channel because it’s cost effective, (generally) private, personal, easy, quick, and versatile.
Here’s a list of emails that you should write on a regular basis, and why they’re beneficial.
1. Promotional Email
Promotional emails advertise a product or service. They invite customers to make a purchase or perform an action intended to drive revenue. They can also be used to entice stakeholders to support and promote an important project, or encourage donors to contribute funds to a nonprofit campaign or organization.
Sending promotional emails increases revenue, donations, and stakeholder buy-in. They also yield a higher return on the time and money you put into your marketing campaigns.
2. Email About What’s New
Emails that update relevant parties about new products, services, apps, procedures, or platforms are important to internal and external operations of any business or organization.
When you notify customers about new changes to your product line or mobile app, it makes them feel as if they are privy to insider information. Your most loyal customers and readers will always want to be the first to know about new products or features.
This type of email is also essential if you want to practice good customer service and business etiquette in general. For instance, end users need to be notified well ahead of time about upcoming changes to platforms and apps they use every day. This way, they aren’t surprised the next time they log in and see that their favorite feature is gone.
3. Newsletter Email
Newsletters inform others about company or product news. They also improve brand awareness and build a trusting relationship with your core audience.
Your audience will come to rely on you for thought leadership and industry news if you provide information that is valuable to them on a frequent and consistent basis. They will also share this information with others and your positive reputation will grow.
4. Welcome Email
An email that welcomes new audience members creates a positive rapport, and provides them with helpful details about their member benefits and what to expect from you. It’s the customary way to greet someone digitally now.
Welcome emails establish how you view your relationships with customers and colleagues. They give your audience insight into how you will handle future inquiries and customer service interactions. They also provide an opportunity to extend a one-time offer to new audience members if one is available.
5. Advice Email
Tell your clients or prospects how they can get the best value for what they have already purchased. For example, if you have an app, give your audience tips and tricks for how to use it more efficiently.
Offer great customer service by making sure your audience knows about the benefits you’re offering them and show them a way to take advantage of these benefits. Additionally, you’ll further establish your expertise in your industry or niche.
6. Educational Email
An educational email provides helpful information that’s connected to your industry and external partners. This type of email gives customers, employees, and stakeholders industry knowledge that’s connected to your business or product.
Educational emails strengthen internal and external business relationships, and promote thought leadership. For instance, if you are a marketing firm that continually provides up-to-date industry information and training to your employees, they will be able to stand out as leaders in your industry, build more valuable internal and external relationships, and close more deals.
7. Reminder Email
You should expect members of your audience to forget an important date every now and then. They’re only human. The solution? Send emails about subscriptions that are about to expire, refills, or items that need to be reordered. You can also remind registrants of an upcoming stakeholder meeting or webinar you’re hosting.
Reminder emails are not only helpful and polite, they can increase revenue while keeping existing customers happy. They can also ensure that registrants for an event become actual attendees.
8. Survey Email
A survey email solicits feedback on a product or service and is essential to any business or individual seeking constant improvement.
Customers are loyal to organizations that genuinely care about their experiences and satisfaction. Survey emails aren’t just for customers either. You can also impress your boss, business partners, or team by sending them a survey after you complete a project. Then implement the feedback you receive from them to improve your business operations in the future, or gather valuable testimonials to share with incoming prospects.
Hundreds of emails sent each day go unopened because they aren’t relevant or necessary to their intended recipients. If you want to provide relevant information to your audience, grow your revenue, or practice good business etiquette and customer service (or all the above), make sure you are regularly writing (and reading) the emails included in this list.
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