GrammarPhile Blog

How to Connect with Your Audience Emotionally Using Grammar

Posted by Conni Eversull   Oct 19, 2017 7:30:00 AM

grammarUsing proper grammar to express emotions has fallen to the wayside in a world where individuals have become reliant on using things like emojis (😲 😃), italics, bolded font, and CAPITALIZED WORDS to express their emotions when they write. But that doesn’t mean grammar has suddenly become inept in this arena. On the contrary, there are many ways you can use grammar to express your emotions effectively to connect with your audience.


It shouldn’t be too surprising that you can use the mood of your verbs to connect emotionally with your audience. The mood of a verb shows a writer’s attitude toward what he or she is writing. There are three moods in the English language.


The indicative mood expresses facts and beliefs. Use this mood when you’re trying to avoid arousing too much emotion from your audience, and when you’re trying to come across as an expert in what you’re writing.

Example: Three inches of rain fell yesterday.


The subjunctive mood expresses something hypothetical, things that haven’t happened yet, and can be either positive or negative. Use this mood when offering a suggestion, or when expressing doubt, desire, or possibility.

Example: I wish I were in Paris right now.


The imperative mood expresses commands or requests for an action that can be either positive or negative. Use this mood when you want someone to do something.

Example: Please, stop shouting.

Tone of Voice

Tone of voice indicates how a writer feels about a subject, an audience, or even about herself. Here are a few grammatical components that go behind building a writer’s tone of voice.

Active vs. Passive Voice

Typically subjects that are more active appear more self-reliant and are perceived to have a stronger sense of urgency. Often, when the passive voice is used, the actor of the sentence no longer holds the focus of the sentence and is sometimes omitted altogether. Consider the different emotional tones these two sentences convey.

Passive: Every year, thousands of people are killed by drunk drivers.

Active: Every year, thousands of drunk drivers kill people.


The words you choose to write are extremely important when attempting to convey meaning or emotion to your readers. Your choice in adjectives, verbs, and adverbs can change the entire tone of your writing. Think about the following examples and the different tones they convey after only one word is changed.

Original: He was a brash man.

Modified: He was an audacious man.

Original: I challenge you to consider my offer.

Modified: I encourage you to consider my offer.


How you place words in a sentence also matters when you’re trying to convey a specific tone or emotion. The general word order of an English sentence is “Subject + Verb + Object." However, writers will shift this general word order around to emphasize something or heighten a connection between two words. Here is an example.

Original: The girl applauded excitedly.

Modified: Because she was excited, the girl applauded.


Usually when writers think of expressing emotions in their writing, they immediately think of using interjections. An interjection is a word used to express sudden emotions, like feelings of surprise, joy, anger, grief, wonder, fear, or regret. They aren’t normally connected to other parts of a sentence and are frequently followed by an exclamation point. They are typically used in informal writing or fiction.

Common interjections:

  • Aha
  • Aww
  • Bravo
  • Eww
  • Hooray
  • Oops
  • Ouch
  • Uh-oh
  • Yikes


When you can’t seem to find the right arrangement of words to convey your emotions, using the right punctuation can certainly help. Sometimes proper punctuation is even necessary to convey a specific emotion in your writing.


  • No. That’s not what I meant.
  • Thank you. I am looking forward to it!
  • I was trying to read, but was interrupted.
  • What do you want for lunch? I was thinking … tacos, or maybe something else.

The next time you’re typing an email or social media post and get the urge to include a smiley face or write in all caps, consider conveying your emotional state with some of the grammatical techniques highlighted above instead. Ask yourself if you still feel like you’re connecting with your readers when you do.

How do you convey emotions when you write? Share with us by commenting below.



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Topics: grammar, passive voice, active voice, indicative mood, subjunctive mood, imperative mood

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