Businesses spend millions of dollars on advertising, day-to-day operations, research and development, personnel, and acquisitions. But they seldom focus on how they will develop and manage a successful writing culture. Yet building and maintaining a successful writing culture for a business is essential to all its operations. It establishes effective and clear communication, and fosters a collaborative and positive environment.
Topics: business writing, effective writing
Cognitive science research shows that reading fiction makes you a more well-rounded person and will improve your quality of life both personally and professionally.
Topics: business writing, effective writing, writing skills
Organizations of every type rely on email more than any other communication channel because it’s cost effective, (generally) private, personal, easy, quick, and versatile.
Topics: business writing, email, email marketing
Remember when all formal correspondence started with To Whom It May Concern? These days, if you receive an email with that as the opener, you’re more likely to send it straight to the trash. The days of proper letters have come to an end, but that doesn’t mean you should use loose, casual language and expect to get what you want. A formal email is not the same as an effective email, but combining the power of the two gives you a better chance of getting the reply you desire.
Topics: business writing, marketing writing, marketing email, email marketing
Most of us think that a story is fictional, something that doesn’t belong within the same realm as business deals and communications. We have multiple emails to send, meetings to attend, events to host, and reports to analyze. There isn’t time for fairytales!
Topics: business writing, writing tips, business communications
With the overwhelming content requirements marketers face in today’s digital society, it’s more important than ever to make sure your content attracts your target audience. But you must also keep the search engines happy.
How do you accomplish this and turn your writing into reader-friendly business communications? Do your research and understand your readers’ needs.
Topics: business writing, search engines, seo, business communications
In Parts 1 and 2 of this series, we talked about ways you can improve the content of your writing. This final installment offers guidance on fine-tuning what you’ve written.
Topics: business writing, writing tips, 10 helpful tips
In last week’s post, we discussed the first three tips relating to how to make the content of your business writing better:
1. Know the purpose of the piece and make it clear up front.2. Write in plain English.
3. Use active voice.
Below we provide the remaining three tips related to improving content, and in Part 3 we’ll tell you how to fine-tune what you’ve written.
Topics: business writing, writing tips, legal writing, public relations writing, medical writing, marketing writing, 10 helpful tips
Excellent advice abounds for how to be a better writer in specific fields: public relations/marketing, law, medicine, technology, etc. Despite the nuances specific to those disciplines, certain rules for good business writing apply across the board. Our tips aren’t all-inclusive, but if you follow these guidelines, you’ll improve your business writing exponentially.
We discuss the first six tips, relating to content, today and in Part 2 next week. The third week in Part 3 we'll talk about how to fine-tune what you’ve written.
Topics: business writing, writing tips, legal writing, writing for your audience, public relations writing, medical writing, marketing writing
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