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Kelly Creighton

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Holiday Quiz: Can You Spot the Grammar Mistake(s)?

Posted by Kelly Creighton   Dec 20, 2018 7:30:00 AM

It’s time to get into the holiday spirit … with grammatically correct holiday terms, phrases, and colloquialisms.  

Take the quiz below and select the option that correctly fills in each blank, and then share your results with us in the comments. Also, be sure to share this quiz with others who may be grammatically inclined too. We wish you a joyous holiday season!


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Topics: quiz, grammar quiz

Are Grammar Rules Different for Different Professions?

Posted by Kelly Creighton   Dec 6, 2018 7:30:00 AM

Writing would be much easier to do and understand if there were hard and fast grammar rules that never change or fluctuate. Yet that would also make it a lot less fun and interesting … which would mean that there would be fewer writers, editors, and readers in the world.  

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Topics: grammar rules

Suffixes and Prefixes: The Basics

Posted by Kelly Creighton   Nov 15, 2018 7:30:00 AM

As you may already know, a prefix is that string of coherent letters that we add (or “affix”) to the beginning of a word, and suffixes are letters that we add to the end of a word. However, they have a lot of usage rules and grammatical quirks to master. And although they’re small, they yield a lot of grammatical power, as they can significantly alter the entire meaning of a word or sentence (which is in fact their sole purpose most of the time). Spelling them can be challenging sometimes, too.

So where do you begin when considering suffixes and prefixes? Here are the basics, as you consider when and how to use and spell them.

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Topics: suffixes, prefixes, affixes

Why Is Parallel Structure Important in Writing?

Posted by Kelly Creighton   Oct 25, 2018 7:52:54 AM

We often forget how important the overall structure of a sentence is to its flow, meaning, and tone. And we also take common grammatical practices for granted when we use parallel structure, because we typically use them with ease and without much intentional thought at all. However, when we get parallel structure in writing wrong, it goes really wrong and we typically never even notice it without the help of a reliable editor or proofreader.

What Is Parallel Structure?

Parallel structure in writing is also called “parallelism.” Here’s a definition of “parallel structure” provided by Purdue Online Writing Lab:

Parallel structure means using the same pattern of words to show that two or more ideas have the same level of importance. This can happen at the word, phrase, or clause level. The usual way to join parallel structures is with the use of coordinating conjunctions such as “and” and “or.”

Overall, parallel structure guarantees uniformity and consistency throughout a piece of writing, to ensure its clarity and accuracy. And by making each compared item or idea in a phrase or clause follow the same grammatical pattern, you create a parallel construction.

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Topics: parallel structure, parallelism

What You Need to Know About AI and Writing in the Digital Age

Posted by Kelly Creighton   Sep 13, 2018 7:30:00 AM

Ready or not, we’ve already begun living in the fourth industrial revolution: the age of artificial intelligence (AI), machine learning, robots, biotechnology, and smart devices. And in this new era, a lot of individuals are becoming concerned that robots will start stealing and destroying jobs across industries, replacing their human counterparts, and that they’ll eventually run everything in the world … or at the very least change the way that everything operates.

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Topics: artificial intelligence, writers

Is It Possible to Be Unbiased When Writing?

Posted by Kelly Creighton   Aug 23, 2018 7:30:00 AM

According to psychological research, we humans do indeed believe people are prone to bias… but only others, of course. We tend to believe that our actions and reactions are exempt from conscious or subconscious biases, but others are certainly capable of bias.

Researchers of human behavior believe that bias and stereotypical thinking are the result of our evolutionary response to survival. We have learned over the centuries to quickly categorize and evaluate other people and our surroundings on both conscious and subconscious levels so that we can make snap judgments and decisions that keep us alive. Researchers also believe that our environment and the culture surrounding us before we reach the age of five influence our biases, as well. (Source: Psychology Today)

But regardless of our evolutionary proclivities or immediate surroundings or past cultural environments, there is a way to shed our biases when we’re writing. When choosing our diction, pronouns, and subject matter, we have an opportunity to evaluate words on the page repeatedly before we share them with others.

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How to Adapt Your Writing for Epic Video Content

Posted by Kelly Creighton   Aug 16, 2018 7:30:00 AM

According to a study conducted by Cisco, 80 percent of all global Internet consumption will be video content by 2019. In other words, most people across the globe will want to watch a video instead of read social media posts, blog posts, white papers, e-books, etc. In fact, 80 percent of audiences would rather watch video from an established brand than read other written posts (Source: LiveStream).

So, like it or not, you’ll want to strongly consider adapting your writing expertise for video content in 2018 and beyond if you publish, share, or promote content across the web for a branded entity or organization.

Here are some tips for how you can adapt your writing to create epic video content.

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Topics: video content

Understanding the Real-World Impact of Poorly Written Web Copy

Posted by Kelly Creighton   Aug 2, 2018 7:30:00 AM

Did you know that a website visitor will read on average only between 20% and 28% of the content that’s on your website? And that’s if they enjoy reading your copy. If your visitors don’t enjoy reading your copy, the amount of it they will read is much, much lower, and so is the amount of time they'll spend on your website.

The less time visitors spend on your website reading and engaging with its content, the less likely they are to turn into subscribers, paying customers, clients, or partners.

Understanding the real-world impacts of poorly written web copy is essential in 2018, especially if you write copy for a website or manage content for one.

What Happens When You Have Poorly Written Web Copy

Here are some of the more notable problems you’ll experience when your website has poorly written web copy.  

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Topics: website copy, proofreading websites

Why You Always Need to Proofread Your Website

Posted by Kelly Creighton   Jul 12, 2018 7:30:00 AM

Many websites lose readers, business, and revenue because the site contains errors. A common misconception is that website content doesn’t need to be proofread because changes can be made quickly with just one click of a button.

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Topics: proofreading websites, proofreading errors

25 Writing Topics that Weren’t Popular a Decade Ago

Posted by Kelly Creighton   Jun 14, 2018 7:30:00 AM

It’s hard to believe that the dawn of a new century was almost two decades ago. And since then, we’ve experienced life with smartphones and smart devices, as well as apps and platforms that have changed the way we work and live.  

What we write about has changed too, along with the new experiences that technological advances have brought us. Here’s a list of twenty-five topics (in alphabetical order) that weren’t popular to write about a decade ago, even though now it seems as if we receive content and information about them daily.

1. Apps & App Development

Smartphone applications are now at the center of a majority of what we do every day. We use them for GPS navigation, to access our email, to read books and articles, to message our friends and family members, to play games, etc. And there is a lot of information being written about how to design and develop apps, how to use and download apps, and how to market and sell them.

2. Artificial Intelligence

Artificial intelligence isn’t just for lifelike robots these days. It’s also used for translating languages, speech recognition, chatbots, gaming, and so many other things that are integral to what we do every single day. And writing about artificial intelligence is no longer just science fiction.

3. Automation

In the past decade we’ve automated so many things and have invented things like automated communications and emails, automated billing and payments, driverless cars, automated software updates, and so on. In a world where people are always on the go, automation has become key and people love receiving information about it.

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Topics: writing topics

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